Campaign UTM Builder | Generate Free UTM URLs

MARKETING & ANALYTICS TOOL

Create UTM tracking URLs for your marketing campaigns and easily track traffic sources, mediums and campaigns in Google Analytics.

JavaScript is required to generate UTM URLs. The form below remains accessible, but the URL builder needs JavaScript to process your inputs and generate the tracking URL automatically. The FAQ section below remains fully accessible without JavaScript.

Build Your Tracking URL

Website URL * Enter the page you want visitors to land on.

UTM Source * Identifies where your traffic comes from. Example: google, facebook or newsletter.

UTM Medium * Identifies the marketing channel or traffic type.

UTM Campaign * Identifies the specific campaign or promotion.

Campaign ID Optional Optional custom parameter for matching an advertising platform's campaign ID.

UTM Content Optional Helps differentiate ads, links or calls-to-action within the same campaign.

UTM Term Optional Traditionally used to identify paid search keywords.

Generated UTM Tracking URL

UTM Tracking Tips

UTM Source

Use the platform or traffic source, such as google, facebook or newsletter.

UTM Medium

Describe the marketing channel, such as cpc, email or social.

UTM Campaign

Give the campaign a consistent name such as summer_sale or product_launch.

UTM Content

Use this when you need to distinguish different links or creatives within the same campaign.

Keep Naming Consistent

UTM values are case-sensitive. Using Facebook and facebook can create separate values in your analytics reports.

Avoid Spaces

Use simple, consistent naming conventions such as summer_sale instead of spaces or inconsistent punctuation.

Frequently Asked Questions About UTM Tracking

Learn how UTM parameters work and how to create campaign tracking URLs.

What is a UTM tracking URL?

A UTM tracking URL is a web address containing campaign parameters that help analytics platforms identify where website traffic comes from. UTM parameters can tell you the source, medium and campaign associated with a visitor.

What are UTM parameters used for?

UTM parameters are used to track marketing campaigns and understand which sources and channels send traffic to your website. They can help marketers analyse campaigns in tools such as Google Analytics.

What is the difference between UTM source and UTM medium?

UTM source identifies where the traffic originates, such as Google, Facebook or a newsletter. UTM medium describes the type of marketing channel, such as CPC, email, social or referral.

What should I put in UTM campaign?

Use UTM campaign to identify the specific marketing campaign or promotion. Examples include summer_sale, black_friday or product_launch. Choose a consistent naming convention so campaign reports remain organised.

Does adding UTM parameters affect SEO?

UTM parameters are primarily designed for campaign tracking rather than SEO. However, you should use them consistently and avoid creating unnecessary variations of URLs across your website. For internal links, UTM parameters are generally unnecessary because they can make analytics attribution more complicated.

Can I use this UTM builder for Google Analytics?

Yes. The builder creates standard UTM parameters such as utm_source, utm_medium, utm_campaign, utm_content and utm_term. These parameters can be used to provide campaign information to analytics platforms that support UTM tracking.

Are UTM parameters case-sensitive?

Yes. UTM values can be treated as case-sensitive in analytics reporting. For example, "Facebook" and "facebook" may appear as different values. Using a consistent lowercase naming convention can help keep campaign data cleaner.